Why Founders Hate Sales
Most founders I meet hate sales. These are smart and hardworking people, yet they fail at sales miserably.
This aversion might stem from negative experiences that most of us have had as buyers. Think about it: have you regretted a purchase after a salesperson pushed you to buy something?
If you’ve never been on the selling side of the sales equation, I want you to know that sales doesn’t have to be that sad. You don’t need to exploit anyone to sell something.
It’s estimated that 68% of founders in the US do not have any prior sales experience. Many come from roles that aren’t very involved in sales, or they’re technical geeks who have actively avoided the sales department like the plague.
Sales work is necessary. And in the early stages of your business, you will be the one responsible for sales, and pretty much everything else, so you need to overcome that reluctance.
I want you to succeed in your venture, so if you’re shying away from sales, you have to change your mindset.
As Brian Tracy famously said, “Your job is not to sell, but to help customers solve their problems.”
Sales, then, is about understanding the lead’s pain points, their needs, and their wants and matching that with good solutions.
Real salesmanship means offering real value. Watch the video to learn why sales isn’t a dirty word.
