Vetting Your Business Idea, Part 2: Understanding Ecosystems and Finding What’s Not Optimized

In this video, we discuss how understanding business ecosystems will help you start a consulting business and vet your business idea. The tech industry is a good example of an ecosystem of businesses that developed over time. What started out as just a couple of companies turned into an ecosystem of consulting businesses and firms that became certified partners.

A type of business to start that is easier to get into is picking a product that you can become an expert around and then becoming a consultant to help businesses with that product. For example, you can become a Google expert and become a certified partner to help onboard companies onto Google products.

Feras Alhlou

Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, he sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ other new startup businesses, and in his current venture, Start Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.

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