You Can’t Sell WITHOUT Authority and Empathy

It is frustrating to work hard to get leads only to see them drop out of the sales cycle. I know from my own bitter experiences.

In the early days of my own consulting business, I used to struggle to close even small $500 dollar a month contracts. But after I realized the issue – failure to communicate with the right combination of authority and empathy – my team and I started closing long-term 5-digit retainers.

Being an expert or a people person is not enough to close deals. You have to be able to 1) communicate your expertise and 2) understand and speak meaningfully to your lead’s needs.

Feras Alhlou

Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, he sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ other new startup businesses, and in his current venture, Start Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.

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