Service Differentiation Through the Remote Working Angle
Whatever your core expertise, it’s often a single unique angle that makes you stand out to potential clients and win more deals. Sometimes this angle can leverage a broad industry or societal trend.
In a very engaging article published in the Wall Street Journal, readers shared strategies for building corporate culture in remote and hybrid workplaces.
Though remote and hybrid work is now commonplace, the extent of the phenomenon is still quite new. The WSJ article confirms that post-Covid work realities are still posing significant challenges to companies of all sizes and in all verticals. A recent Gallup survey that is referenced revealed that the percentage of remote workers who feel a connection to their company’s purpose has fallen to 28% – quite shocking for the future of companies.
But problems open the door for enterprising solutions. Even if you don’t directly specialize in remote working, how can you add remote and hybrid work considerations as an extra layer of value to your services? Here are a few ideas for different types of consulting and services:
HR: offer strategies for remote hiring, performance reviews, and team engagement
Training: build a customized curriculum for your client about remote and hybrid work protocols and optimizations
Project management: develop a framework for managing projects most effectively among remote and on-site teams
IT and security: help smaller companies offer the flexibility of remote and hybrid work while maintaining full security
Take a few minutes to assess these questions:
- How could your services help companies thrive in the new world of remote work?
- Are there any other trends – any waves – that you can ride?
- How are you otherwise differentiating your services?
If you have questions about defining the competitive advantage for your consulting or services business, submit the Ask Feras form.
