On the Mat
- Volume vs. Value
- From Fired to CEO
- Branding as a small business
Let's Train
Choosing the Right Service Business Model: Volume vs. Value
When building a service business, one of the most important decisions you need to make is whether to focus on volume or value.
A high-volume model offers lower-priced services to many clients. This approach thrives on efficiency, automation, and scalability. Think online courses, templates, or standardized consulting packages (productized). It’s about reaching more people with streamlined operations.
On the other hand, a high-value model delivers premium, personalized services to a select few clients at a higher price point. This could mean one-on-one consulting, full-service solutions, or bespoke offerings. It’s about depth, attention, and tailored results.
Each model has trade-offs:
- High volume means lower margins but broader reach.
- High value means higher margins but fewer clients.
To choose, ask yourself:
- Do I want to scale quickly with low-touch offers, or go deep with a few clients?
- Can I build systems to handle many clients, or do I prefer hands-on work?
Whichever path you take, your marketing, pricing, and operations must align.
A high-volume model requires automation and clear processes. This model can sometimes take the form of service productization, where you're offering a nearly identical service to each client.
A high-value model, on the other hand, needs personalized service and strong relationships.
Knowing which model you pick and building around it is 🔑 to success. Focus on what fits your strengths, resources, and vision for growth.
And if you're not exactly sure which model might be best for you, just do your best to start closing deals and delivering work.
You'll begin to get a sense if you should focus on high volume, high value, or different approaches for different clients. Just don’t let any of this bog you down from selling.
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Thought Leadership: Meaning, Strategies, and Examples
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In other words, you need to position yourself in some way as a thought leader.
Sharpen Your Blade
From Tech Layoff to CEO (8-Figure Exit)
Layoffs, private or, nowadays, public, haven’t stopped, unfortunately.
I know it can be devastating because I was laid off in 2003 and spent a few months looking for work without luck.
In fact, that’s what propelled me to start my first business, which snowballed into an 8-figure acquisition.
In this video, I share how I turned a layoff into a thriving business and guide you to:
- Build a financial safety net
- Package your skills into a business
- Land your first paying client
Premiering Next Thursday Your Business Looks Amateur
When I started my first business, I thought my skills would speak for themselves. They didn’t…
I had no tagline. No strong presence. Just a flimsy, forgettable business card.
I realized two things early on:
- Image matters: branding isn’t just for big companies–there are basic but essential branding any small business needs
- Branding isn’t about looking good—it’s about being remembered, trusted, and chosen.
We don’t buy from businesses. We buy from people and brands we believe in.
Tune in next Thursday – let’s make your brand speak for you.
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