Is Producing Content Worth It Anymore?

Does content marketing still work for lead generation? Given the amount of content on the web these days, should you invest time in producing your own content?

For me, the answer is an unequivocal yes. Content marketing does two important things:

• Positions you as an authority on the subject matter
• Gains exposure for your brand and your skills

Unlike other forms of marketing, content marketing is not disruptive and can therefore have a greater impact.

But who should your content address? Technical experts? Managers with purchasing power? Or the business owner?

Watch the video to learn how to strategize your content to address different segments.