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How Niche Should Your Business Be?

In the original play, Shakespeare’s Hamlet plots to start one of Denmark’s first consulting businesses and is figuring out how specialized he should go.

Just kidding.

But the million-dollar question stands: how far should you niche down?

It’s common wisdom these days to niche down as far as one can.

“Otherwise, your business won’t resonate with anyone.”

I always tell new founders when they’re doing their marketing and sales planning: if you sell to everyone, you sell to no one.

But if you get too niche, you might miss an audience that could benefit from your services and generate your first critical cash flow.

So, instead, pick a segment and stay open to the direction the market takes you.

For example, if you’re an expert in setting up Meta ads, I recommend going a bit broader.

So, instead, go for paid ads or digital marketing campaigns.

Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, he sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ other new startup businesses, and in his current venture, Start Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.

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