Should You Hire a Salesperson? Advice for 2024

There comes a time when every founder faces the ultimate existential decision.

Should I hire someone to help with sales or should I suck it up and continue doing the sales work myself?

This dilemma usually arises after a founder has tried to simultaneously run the business, sell, and deliver projects for some time.

It not only becomes exhausting but it also gets difficult to keep leads engaged enough to sign a deal.

In this video, I share 3 guidelines that will help you decide whether you should hire a salesperson or not:

The first question regards budget.
The second consideration relates to time: Are your sales activities impinging on project deliveries or business growth?
The last consideration is about strength. Recognize what you excel at, what you struggle with, and if hiring a salesperson may help your business grow.

Feras Alhlou

Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, he sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ other new startup businesses, and in his current venture, Start Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.

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