Many Opportunities: Consulting and Service Angle of Amazon and Facebook Deal
Even if your business is not in the marketing or ecommerce sector, this story illustrates the importance of identifying opportunities that usually emerge when an industry makes a big change.
On Facebook and Instagram (both properties of parent company Meta), users can now make Amazon purchases without ever leaving the social platforms. As an Amazon spokesperson explained in this recent TechCrunch article, users can now click on Amazon ads within Facebook and Instagram and check out through Amazon, but without ever leaving the social platforms.
How can you take advantage of this important development?
- Social side – if you are already a specialist in Facebook and Instagram, guidance for the Amazon ads and purchase integrations on those platforms could make your services appealing to a body of Amazon advertisers that you may not have been able to reach previously
- E-commerce side – similarly, if your consultancy offers Amazon merchandising services, understanding the personalization of Amazon ads on Facebook and Instagram could give you an edge
- Privacy – The TechCrunch article also references Apple’s App Tracking Transparency policy, which has, for years, critically curtailed the ability of advertisers to target audiences on Facebook. You now have the opportunity to guide your clients in leveraging ad-targeting capabilities on Facebook and Instagram based on Amazon data.
- Reporting and analysis – don’t just do the setup; create dashboards and perform deep-dive analysis. This additional value could really make your services stand out when you’re marketing, selling, and delivering your services.
Key Takeaways and Actions
- Subscribe to email newsletters and journals in your industry, and take a few minutes daily or at least weekly to stay informed on key trends.
- Think about opportunities to provide additional value to your clients and stand out from your competitors.
- As a related resource, watch our video about Vision, Structure, Target Audience, and Competitive Advantage.
Shout-out to the CDP Institute newsletter for flagging the TechCrunch article. If you’re starting a business anywhere in this sphere, the newsletter is worthwhile to subscribe to.
