Business Ideas

If you don’t have a competitive advantage, don’t compete. This aphorism, credited to Jack Welch, should be heeded by anyone considering a new consulting or professional services business.

You may have an inspiration to provide clients with a service that is new, better, or different in some way. Can your idea compete?

As your first step in approaching a consulting venture, you need to do the necessary competitor and audience research to determine if your idea stands a reasonable chance of generating interest and gaining traction.

The resources below should help you vet your business idea and articulate your unique competitive advantage in the marketplace of consulting and professional services.