Are Your Marketing Efforts a Waste of Time?
Do you measure the effectiveness of your marketing campaigns and your website?
For all companies, and especially for an early-stage startup, results matter:
- How many visitors are reaching your website?
- Where are they coming from
- Are they engaging or bouncing?
- How many people are you reaching on social media?
As a founder, it’s critical that you:
- Commit to measuring your marketing efforts
- Learn about the analytics capabilities of the platforms you’re using
- Identify a few important metrics to track most closely
- Make time to analyze the data and take action for improvement
A focus on analytics will help consulting startups make informed decisions and better their marketing reach and performance.
Feras Alhlou
Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, he sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ other new startup businesses, and in his current venture, Start Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.