Should Founders Attend Events?

TechCrunch recently surveyed 52 founders to find out if they think events are a good use of time.

I was a little surprised to see that more than half either were undecided about the usefulness of events or planned to attend fewer of them.

For context, the events referred to in the article were mostly aimed at tech founders, and the sample size was quite small. Still, the findings highlight the ambivalence towards events that many founders feel.

When founders sometimes ask me if attending events is beneficial, my response is “absolutely.” Events such as trade shows, industry conferences, and local Chamber of Commerce meetings offer a range of important networking opportunities.

Watch the video to learn about:

• 7 important types of people you can meet at in-person events and who can be critical to the growth of your business
• 2 key actions you can take before and during every event for greatest benefit