My New Business is Failing! What Should I Do?
“Is this even the right business idea?”
Said Anton, who was devastated by his failure to close any deals.
He had spent years wanting to jump ship but now felt like he had made the wrong decisions.
Anton is an accomplished HR professional. He worked in large enterprises and a startup, but he dreamed of striking out on his own.
His business idea, based on years of observation, was to start a coaching agency to help technical managers communicate more effectively with their teams.
6 or 7 weeks after taking the leap, Anton was struggling to get leads and close any deals. He’s wondering if he had even chosen the right business idea.
By the time that Anton reached out to me for guidance, regret about his business decision was starting to nag at him. He was wondering if he should have pursued one of the two other business ideas he had originally thought about, or if he should have even turned to the entrepreneurial path at all.
Watch the video to learn how I helped Anton gain clarity on his path forward. I also step through a decision matrix to provide a methodical approach for struggling entrepreneurs to determine if they should quit, pivot or double-down in their struggling business.
