How to Use Demos to Sell Services
This is the most underutilized step in the sales process. A lot of founders miss out on it, but when executed correctly, it is a game changer for closing deals.
We’re talking about sales demos.
The type of demo that you can provide can be as unique as your service offering, but in this video, I discuss how to use 4 types of demos in the sales process to increase your chances of closing
- Software-based demo
- Physical or product-based service
- Non-physical service
- Process/support-based service
I also identify the tendency of founders to unintentionally ruin demos and turn leads off by 1) getting into too much detail and 2) using incorrect language with their audience.
Watch the video to learn how demos can play a critical role in sales for your consulting and services business.