How to Turn a Seasonal Business into a Year-Round Money Generator

Have you ever wondered how to expand a seasonal business and shift from solopreneurship to managing new hires?

In this episode of Ask Feras, we cover Vanessa’s story. Vanessa began helping law school applicants write admission essays to make their applications stand out. This side hustle began with Vanessa just assisting her own friends, and in a few years, the side hustle turned into a full-time business.

The issue, though, is that the business operates full-time only a few months while remaining basically idle for the rest of the year. Although Vanessa is making good money, she wants to make more, so she asked: how do I grow beyond a seasonal client base?

Watch the video to learn the approaches that Vanessa can take to expand her business.

Feras Alhlou

Feras Alhlou

Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, he sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ other new startup businesses, and in his current venture, Start Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.

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