Content Marketing, Part 1: The Most Underestimated Marketing Strategy for Consulting Startups

Your potential clients are saturated with different marketing tactics, so it is difficult to capture their attention. Content marketing can help you break through the noise, get leads exposed to your brand, and maintain existing clients engaged.

Content marketing is creating high-quality, relevant, and timely material for your target audience. It can reduce your dependency on paid marketing and provide a very effective way to get leads exposed to your brand and maintain existing clients engaged.

Compared to companies that didn’t produce content for marketing, businesses who are strategic about creating quality content report:

• 434% more search engine page results and
• 5 times as many sales leads

Keep in mind, however, that 4 – 6 million pieces of content are published per day globally! How will your content stand out?