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Business Plan, Part 3: Service Differentiators, Financial Projections, Sales, & Marketing

As the final installment of our 3-part #businessplan overview, this video explores additional components that you’ll need to include in the business planning for your consulting startup:

  • service differentiators
  • financial projections
  • sales and marketing

The specific aspects of your business plan that you define in this stage will provide clarity, help you measure progress, and build confidence — for yourself, and for prospective investors.

Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, he sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ other new startup businesses, and in his current venture, Start Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.

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