How to Close Your First 3 Deals

When you’re starting out, don’t be picky.

This is true when you’re launching your business, and also when you’re entering a new vertical or starting to pitch bigger companies.

Don’t worry too much if the type of work or the people you’d work with on the client’s end aren’t perfect. It’s more important to take the work and get established.

Don’t fret too much about pricing either. Instead:

Take the work at any price within reason.
Analyze hours, effort, and profitability later.
Adjust pricing once you have case studies and testimonials and can demand higher rates.

Because many new founders are too particular in the early stages of their new venture or in a pivot, they struggle with selling their first deal. It usually takes them 3 or 4 months to close anything. Or some wonder if they should quit their business before they even really start.

I know this because I advise 50-100 new founders every year. I also know because I made all the same mistakes.

I want to help you avoid the frustration and discouragement that you’ll inevitably feel if you’re not making sales.

Feras Alhlou

Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, he sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ other new startup businesses, and in his current venture, Start Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.